Branded merch
At any organization, marketing helps the commercial team embody the brand—after all, sales reps and customer-facing teams are the ones out there making connections. In a market saturated with outdated polos, tired khakis, and stuffy business suits, we needed to differentiate ourselves. Every touchpoint counts, right down to the dress.
From the brand's onset, our goal was to be the new, sleek, modern, progressive company paving the way in rapid antibiotic susceptibility testing. That meant abandoning the usual diagnostic company uniform and going for trendy cuts, high-quality materials, and unexpected pieces like dad caps.